CRYPTOCURRENCY BEHAVIOR AMONG RETAIL INVESTORS-A COMPREHENSIVE ANALYSIS

Abstract

Cryptocurrencies have revolutionized the global financial landscape, attracting a wide range of investors, particularly retail investors. This research delves into the behavior of retail investors in cryptocurrency markets, exploring factors such as risk appetite, investment motivations, market psychology, and the impact of social media. Through a combination of literature review and data analysis, the study aims to provide insights into the patterns and trends that characterize retail investors' actions in the highly volatile and speculative cryptocurrency space.